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Friedrich Assumes Helm of Liebherr USA

A new managing director will take the helm of Liebherr USA.

Liebherr has appointed Kai Friedrich managing director of Liebherr USA, based in Newport News, Virginia, a position previously held by Peter Mayr. Friedrich will also assume the position of divisional director of construction equipment. 

As managing director Friedrich will guide and oversee the corporate and strategic plans for nine product segments in the Liebherr USA organization. These include construction equipment, mobile and crawler cranes, tower cranes, components, concrete technology, refrigeration and freezing, mining, deep foundation machines and maritime cranes.

As division director for construction equipment he will be responsible for managing the team of Liebherr sales, service, training and product management staff for the company’s construction equipment range, providing support to Liebherr’s U.S. dealers and affiliates.

Friedrich has 18 years of experience in the heavy equipment industry, with 17 of those years serving in a variety of roles within Liebherr Group.

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